A company is looking for a Director of Card Marketing.
Key Responsibilities
Lead the development and execution of acquisition and lifecycle marketing strategies for credit card programs
Manage automated email journeys for cardholder servicing and pre-screen acquisition campaigns
Collaborate with cross-functional teams to optimize campaigns and drive customer engagement
Required Qualifications
Bachelor?s degree in business or marketing; MBA is a plus
Proven experience in acquisition campaigns and lifecycle marketing in regulated industries
Strong knowledge of email marketing platforms, specifically Iterable and Stripo
Experience managing direct mail campaigns and working with major credit bureaus
Previous leadership experience or potential for future leadership growth
