A company is looking for a Product Marketing Specialist to drive product positioning and go-to-market strategies.
Key Responsibilities
Organize and communicate the product?s value proposition based on market research insights
Create and implement go-to-market strategies, supporting product leads and facilitating trainings
Collaborate with sales and marketing teams to ensure effective product positioning and customer engagement
Required Qualifications
Several years of experience in Product Marketing
Demonstrated success in developing and executing effective go-to-market collateral
Strong analytical skills with the ability to interpret data for strategic recommendations
Higher education technology industry experience is preferred, but not required
Bachelor?s degree in marketing, business, or a related field
